crm as a source of sustaining competitive advantage

This is a CLA professional assignment. In a 7-8 pages of paper

In your role as Director of Operations, you have collaborated with department heads to create a crossfunctional and collaborative organization, good work. Thus far, Management Information Systems (MIS) has been supporting the organizations activities, and assisted in organizational management. Now it is time for you to continue with the next phases of the organizations strategic management plan. In your meeting with the board of directors, you must present on many aspects of the organization, including technology. Specifically, the board needs to understand how your current and future technology implementations will facilitate the decision-making process. Please present a detailed analysis of the following topics in the context of decision-making and strategic planning:

Data Mining in the context of predictive analytics & Big Data, as a competitive strategy

CRM as a source of sustaining competitive advantage

Hardware & Software in terms of disaster recovery & business process continuity (BPC)

Enterprise Resource Planning (ERP) in terms of sustaining a cross-functional organization

Telecommunications in terms of using networks & social media to compete on the global stage

Systems implemented to mitigate the effects of risk on information security and the ethical use of information

Summary of how to integrate all of these systems.

PS All references MUST be peer reviewed, should be up to 10. Also all references MUST match citations.

Also in a power point slide minimum of 15 slides not including reference page, title page, or diagrams, discuss the following

The Importance of MIS and IS in business also its role in business decision of an organization

Describe how IS can play a vital role in the competitive strategy of an organization.

Customer relationship management (CRM) in the social context

CRM and its use and implementation in terms of a sustainable competitive advantage.

How to use the social media channel to increase the media exposure, and attract more intention with limited budget.

Customer Relationship Management (CRM) systems integrated with social media networks and its competitive advantage for the company.

The use and implementation of BI in terms of decision-making.

Example of the company using the MIS, Information system, and CRM system is integrated with social media for the promotion of the company products and services.

Conclusion and references

 

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